Mode of Address is the way that a magazine communcates with its audience. Some magazines use a direct mode of address and will directly point at the reader or by using 2nd person pronouns such as 'you'. These directly involve the reader as they feel the maagzine is speaking to them.

Puff draws attention to and promote elements of the magazine. They are often on colourful background or surrounded by a shape. This helps them stand out to catch readers eye when they can the front cover.

Pugs be a little corner piece that either tells you the price, a promotion or a small section simply about the magazine.