Evaluation: What kind of media institution might distribute your media product and why?

Media instituions like HMV might distribute my media product as the shop sells media products such as DVD's, CD's, computer games, posters, books and some music magazines. My media product would fit in the section where the music magazine and books are. HMV is a media based shop and sells all kinds of media so they might distribute my product as it goes along with the style of the shop.