Evaluation: Who would be the audience for your media product?

My media product is aimed at girls between the ages of 11-14. I chose this to be my target audience as they are more into pop music and pop artists like Justin Bieber, than any other age group. The genre of my magazine is pop so it's perfect for the target audeince. My target audience also like girly colours which is why I chose pink to be one of the colours that would feature through-out my magazine.